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The public education charity aims to reduce alcohol misuse and minimise alcohol-related harm by providing people with practical advice and information. It was in the spotlight recently with its Alcohol: How much is too much? campaign that targeted those whose drinking in the home may be causing risks to their health.

Drinkaware aims to help consumers make informed decisions about alcohol by providing consumer-friendly information through advertising, public relations, publications, its websites and the funding of related educational programmes run by third parties. The Trust’s information is independent and authoritative.

Chris Sorek commented:
“The alcohol culture in the UK is the defining issue of our time. One in four men or women in Great Britain are exceeding weekly unit guidelines. At Drinkaware we have a mission to enable individuals and communities to make informed decisions about their drinking from a position of knowledge and to help transform society.”

He continued:
“The need to provide accurate and engaging information about alcohol is critical for both young and old alike. It’s my aim to take Drinkaware messages to everyone that needs to know.”

Derek Lewis, Chairman of the Drinkaware Trust, commented:
“We are delighted to welcome Chris to Drinkaware at a particularly exciting time in our development – a time of great need and comparable opportunity. With his extensive experience in the communications world spanning the private, public and not-for-profit sectors, he is uniquely qualified to realise the full potential of the Trust.”

-Ends-

For further information, including photography, please contact:
Emily May
Communications Officer
The Drinkaware Trust
Tel: 020 7307 7459
Email: emay@drinkawaretrust.org.uk

Notes to editors
The Drinkaware Trust:

The Drinkaware Trust is an independent UK charity that aims to reduce alcohol misuse and minimise alcohol-related harm by providing people with practical advice and information. It fulfils a challenge set by Government in the Alcohol Harm Reduction Strategy for an industry-supported fund to provide education, information and campaigning activity for consumers.

Drinkaware.co.uk is the UK’s leading online alcohol information portal. It features an interactive unit calculator that can accurately assess unit intake per session, a drinks diary, a self assessment test, and numerous useful hints and tips. Whatever your age, situation or stage of life, drinkaware.co.uk can provide you with all the information you need to enjoy alcohol safely and responsibly.

Chris Sorek
Chris has more than 25 years experience communications, public affairs and community relations programmes working for the private sector and civil society.  His career has included work for WPP agencies Ogilvy & Mather and Cohn & Wolfe, Unisys, the International Federation of Red Cross and Red Crescent Societies and, most recently, the European Bank for Reconstruction and Development. He has a Masters Degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America.

Page last updated by

Root User, 19 Apr 2010.