Home> Press releases >Don’t turn your big night out into a big nightmare: Drinkaware urges New Year’s Eve revellers

Don’t turn your big night out into a big nightmare: Drinkaware urges New Year’s Eve revellers

30 Dec 2008

The Drinkaware Trust (Drinkaware) - the UK charity which aims to reduce alcohol harm - is encouraging the nation to make sure that, this year, your New Year’s Eve party is ‘literally’ memorable.

Drinkaware CEO, Chris Sorek, said adults of all ages need to be aware of the dangers of overdoing it on the biggest party night of the year.

“We urge New Year’s Eve revellers to remember that excessive drinking opens you up to accidents, injuries and even alcohol poisoning, any of which can potentially ruin the start of your New Year.

“We are not telling people to avoid drinking this New Year’s Eve - we’re simply saying that by drinking in moderation people can avoid turning their big night out into a big nightmare.”

To make this New Year’s Eve a night to remember, Drinkaware has compiled some practical tips for people to consider:

Avoid drinking on an empty stomach – food slows down the absorption of alcohol
Pace yourself, there’s no rush – drink slowly
Include soft drinks in your celebration
Don’t leave yourself vulnerable – plan your journey home
Look out for your friends

Mr Sorek has also made a special plea to younger drinkers, many of whom may be experiencing their first New Year’s Eve as ‘adults.’

“First time New Year’s revellers are in a high risk group. They attend parties or go to nightclubs where their older peers may be more experienced drinkers,” said Mr Sorek.

“What many teenagers don’t understand is that the younger they are the quicker alcohol is processed by their bodies and therefore fewer units need to be drunk in order to have an effect.”

To find out more on the effects of alcohol, visit drinkaware.co.uk.

-ENDS-

For further information, please contact:

Adam Vincenzini

Paratus Communications (PR for Drinkaware)

Mob: 07932 082 124

E: avincenzini@paratuscommunications.com

Notes to Editors:
The Drinkaware Trust is an independent charity set up by agreement of government, health and drinks industry leaders in 2006. Its sole purpose is to provide credible, independent and authoritative advice about alcohol to consumers, focussing on under-18s and adults aged 25-44 whose drinking puts them at risk of long-term harm.

Page last updated by: Root User, 19 Apr 2010.

Key information about Drinkaware

Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture and tackle alcohol misuse.

An independent charity, we are supported by voluntary donations from across the drink’s industry to equip people with the knowledge they need to make decisions about how much they drink.

We also work with organisations and individuals across the UK, providing accessible information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.

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