Booze bottle bench-pressing at King's Cross Station highlights ‘calorie crunch’ resulting from too much alcohol consumption

27 Oct 2008

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The Drinkaware Trust (Drinkaware) – an independent UK charity which aims to reduce alcohol harm – took its current public education campaign, which links recycling to excessive drinking in the home, to new heights and weights today (27 October).

Drinkaware staged ‘Boxercise’ gym sessions at London’s King's Cross Train Station which saw people lift, cycle and step their way through a specially themed ‘recycled’ gym.

The event aimed to highlight the time and effort it would take to burn off the alarming amount of calories resulting from too much alcohol consumption.

Information was distributed to passers-by about the impact alcohol can have on both their waistlines as well as general long-term health.

Drinkaware Boxercise campaign in action at King's Cross

For full information about Drinkaware’s current campaign ‘Alcohol: how much is too much?', visit the campaign section of the Drinkaware site.

ENDS

For further information about the events, please contact: Adam Vincenzini –07932 082 124

Notes to Editors

What it would take to burn off a full recycling box of booze:

  • A full recycling box can hold 20 wine bottles and 10 small beer bottles - the equivalent of a whopping 200 units and 11,000 calories!
  • A woman weighing 10 stone would typically need to do 28 hours of fast cycling or 53 hours of lifting weights in the gym.
  • A man weighing 13 stone would have to do 16 hours of fast cycling or 42 hours of lifting weights in the gym.

Page last updated by
Root User, 19 Apr 2010.
 

Additional information:

Key information about Drinkaware

Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture and tackle alcohol misuse.

An independent charity, we are supported by voluntary donations from across the drink’s industry to equip people with the knowledge they need to make decisions about how much they drink.

We also  work with organisations and individuals across the UK, providing accessible information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.