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What we're doing

Drinkaware highlights the dangers of alcohol misuse through innovative and challenging campaigns online, in print and in communities countrywide.

This section of the site showcases our current and past campaigns, outlining the thinking behind them along with the imagery, videos and applications that were used to bring our campaign messages to life.

Summary pieces on our partnerships with other organisations and the events that we have held to reach particular audiences can also be viewed in this section.

Understanding unit guidelines

You should not regularly exceed…

Women: 2–3 units daily
Men: 3–4 units daily

The government advises that women should not regularly drink more than the daily unit guidelines of 2–3 units, or…

3 × 25ml shots of whiskey
1.3 × 175ml glasses of white wine
1.3 pints of 4% lager

The government advises that men should not regularly drink more than the daily unit guidelines of 3–4 units, or…

4 × 25ml shots of whiskey
1.7 × 175ml glasses of white wine
1.7 pints of 4% lager